DIEGO RINALLO

is Associate Professor of Marketing at Kedge Business School, Marseille; previously, he was Assistant Professor of Marketing at Bocconi University, Milan. He is an expert in the event industries, with a focus on trade shows and consumer fairs. 
He is the author of Trade Shows in the Globalizing Knowledge Economy and many articles published in top-ranking international journals, including the Journal of Marketing, Journal of Business Research, and Journal of Business Ethics.